Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey. A study by Footy.com has shown that sports fans are becoming more and more engaged with the women’s game off the back of the ongoing UEFA Women’s Euro 2022 – particularly from a commercial and retail perspective. Notably, 83% of surveyed fans said they ‘would consider’ buying a football shirt with a female player’s name on the back, with an additional 84% stating that they would be more likely to make a purchase following the tournament.
Spain international Sergio Ramos has said that he would like to end the 2019/2020 season on a high by going on to lift the European Championship title at the Wembley Stadium. The centre-back had a forgettable 2018/19 season for both club and country last term, but he is aiming to make amends as he embarks on another campaign.
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