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REPORT: EURO 2020 DRIVING COMMERCIAL OPPORTUNITIES IN WOMEN’S FOOTBALL

Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey. A study by Footy.com has shown that sports fans are becoming more and more engaged with the women’s game off the back of the ongoing UEFA Women’s Euro 2022 – particularly from a commercial and retail perspective. Notably, 83% of surveyed fans said they ‘would consider’ buying a football shirt with a female player’s name on the back, with an additional 84% stating that they would be more likely to make a purchase following the tournament.

Sam Patterson, Marketing Director at Footy.com, said: there’s been huge demand from football fans for women’s football jerseys this summer, with many retailers even running low on stock. He also said that this just shows that women’s football is having its moment off the pitch, just as much as it is on it. Seeing fans wearing their England jerseys with pride with names like Bronze, Hemp and Mead on the back really signifies a level of retail growth in the game we haven’t seen before. Continue Reading

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Ramos hoping to end the forthcoming season with Euro 2020 success

Spain international Sergio Ramos has said that he would like to end the 2019/2020 season on a high by going on to lift the European Championship title at the Wembley Stadium. The centre-back had a forgettable 2018/19 season for both club and country last term, but he is aiming to make amends as he embarks on another campaign.

Speaking to UEFA.com, Ramos spoke about the ambition of finding success with the former World Cup champions and said that he would relish the prospect of playing at San Mames. He added that he had not experienced the atmosphere at the Wembley and he would be delighted to make it to the latter stages of Euro 2020 and ultimately lift the crown.
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