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Qatar will host the FIFA World Cup in 2022 before UEFA nations look ahead to their next major tournament with Euro 2024. But where will the European Championship be held? Well, UEFA will take its flagship event to Germany in two years’ time for the 17th edition of the competition. It will be the second time that the nation hosts the event and the first since reunification in 1990. West Germany held the tournament in 1988 and made the semi-finals.

Italy will look to defend their title at Euro 2024 after winning the first pan-European event at Euro 2020. The Azzurri beat England in the final held at Wembley for their second title after triumphing in 1968. Germany and Spain are the most successful nations with three titles. Continue Reading

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Audiences and consumers alike are taking more notice of women’s football, and in doing so presenting key business opportunities, according to a new survey. A study by has shown that sports fans are becoming more and more engaged with the women’s game off the back of the ongoing UEFA Women’s Euro 2022 – particularly from a commercial and retail perspective. Notably, 83% of surveyed fans said they ‘would consider’ buying a football shirt with a female player’s name on the back, with an additional 84% stating that they would be more likely to make a purchase following the tournament.

Sam Patterson, Marketing Director at, said: there’s been huge demand from football fans for women’s football jerseys this summer, with many retailers even running low on stock. He also said that this just shows that women’s football is having its moment off the pitch, just as much as it is on it. Seeing fans wearing their England jerseys with pride with names like Bronze, Hemp and Mead on the back really signifies a level of retail growth in the game we haven’t seen before. Continue Reading

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Ramos hoping to end the forthcoming season with Euro 2020 success

Spain international Sergio Ramos has said that he would like to end the 2019/2020 season on a high by going on to lift the European Championship title at the Wembley Stadium. The centre-back had a forgettable 2018/19 season for both club and country last term, but he is aiming to make amends as he embarks on another campaign.

Speaking to, Ramos spoke about the ambition of finding success with the former World Cup champions and said that he would relish the prospect of playing at San Mames. He added that he had not experienced the atmosphere at the Wembley and he would be delighted to make it to the latter stages of Euro 2020 and ultimately lift the crown.
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